Research and perspectives on gambling
Research, history and editorial perspectives on the forces shaping gambling. Our longer reads examine the evidence behind industry claims, trace developments over time and put current debates in a broader context.
What Makes a Gambling Sanction Work?
A large fine makes a headline. Evidence that a failed control now works is harder to produce. The Star case and a Swedish enforcement debate show why operators should budget for both fixing problems and proving that the fixes last.
Read articleArticles
The Same Players, Two Gambling Markets
New British research documents the overlap between licensed and illegal gambling. Evidence from the Netherlands, Sweden and Malta examines what that means…
When Does Sports Content Become Gambling Advertising?
An Italian consultation and Australian enforcement cases ask different legal questions. Together, they show why a sports format tells you little about…
When Gambling Advertising Works, What Counts as Success?
Research on gambling promotion raises a question that acquisition figures cannot answer: when a campaign generates more activity, whose interests does that…
Nostalgia, Focus and the Games That Last
From Relax Gaming’s Guitar Quest to G Games’ multiplayer ambitions, four industry conversations explore where ideas begin, which ones get built and…
Swedish Trotting Bets: What the ATG–Demoskop Survey Reveals
Trotting betting has a distinctive social and demographic profile within Swedish gambling. An ATG–Demoskop survey examines who participates, what emotions they associate…
Public Perceptions of the Horse Industry and Gambling’s Role in Sweden
Swedes value the horse industry’s contribution to young people’s lives, but many know little about its funding. An ATG-commissioned Demoskop survey explores…
Closing 2025: Shifts, Opportunities, Risks – and Growth Zones in iGaming
Regulation, AI and brand trust shaped a changing iGaming sector in 2025. This year-end analysis considers the opportunities, commercial pressures and emerging…
From Monopoly to Marketplace
Sweden’s 2019 reform opened online casino and betting to licensed competition while retaining exclusive categories. This article examines digital competition, advertising and…
Commercial Fever
Television, new games and online distribution changed Swedish gambling marketing between 1981 and 2000. Commercial expansion came before the later licensing reform.
Most read in Editorial Review
Updated daily
Past 7 days
Past 30 days
How this is ranked
Ranked by recorded views of our original interviews and analyses in this section across the previous seven or thirty complete days. When fewer than thirty complete days have been recorded, the longer list includes only the available days, as detailed below. A view is recorded after an article has been visible for two seconds. Repeat visits count; recognised automated traffic and signed-in visits are excluded. Ties are ordered by publication date.
7-day period: 2026-11-05–2026-11-11. 30-day period available: 2026-10-26–2026-11-11 · 17 of 30 days available (Europe/Stockholm). Updated daily.
