Fact-based insight for the industry.
Business
Predicition Products Hit California: FanDuel, DraftKings and the New Rules of Risk
As prediction markets scale into “closed” states such as California, leagues, tribes, and regulators are increasingly focused on whether these products should sit under trading rules, gambling rules, or some combination of the two.
California remains closed to online sportsbooks, but prediction apps now offer sports‑linked event contracts in the state under federal trading rules rather than state gambling law.
REGULATION
FACT-FOCUSED, CLARITY FOR THOSE WHO NAVIGATE CHANGE
Get the facts on legislative updates, compliance demands, and regulatory impacts—crafted for operators, experts, and anyone who needs to know what’s next.
Regulation
“Watch the match for free”: how illegal streams funnel fans into Europe’s black-market betting
New UK data show that most illegal sports streams carry unlicensed gambling ads and other risks, sharpening questions for regulators about how onshore rules and enforcement should evolve to keep “free‑stream” viewers in the licensed system.
“Watch now – free.” For many fans, a link like this is the first step into illegal sports streams that also promote unlicensed gambling, and can expose them to malware, spyware and scam content.
Digital dice and a world map: The global landscape of iGaming regulation (2020–2025), where compliance and risk are now as strategic as innovation.
Regulation
The Catalyst Years – What Drove the Regulatory Shift?
How geopolitics, financial risk, digital migration, and public opinion redefined compliance and competition for the world’s online gambling markets.
Many roads to “reasonable”: regulators are narrowing the range of acceptable approaches, but each jurisdiction still charts its own route.
Regulation
Laws, Requirements, and the New Meaning of “Reasonable Measures”
A global overview of how 2020–2025 reforms tightened—but did not fully settle—the meaning of “reasonable measures” for licensed operators and their suppliers, and how layered rules on gambling, AML, sanctions, privacy, and marketing now define the real room for manoeuvre
Compliance is now a core part of iGaming strategy—not just a box to tick.
Regulation
Redefining “Reasonable”: How iGaming Operators Are Rewriting Strategy Under Europe’s New Rules
From new Dutch renewal tests and UK platform changes to Italy’s costly concessions and AI‑enabled monitoring, iGaming operators are redesigning compliance strategies—staying onshore where it pays, and redirecting growth to more attractive regulated markets.
A glowing clock overlaid with digital numbers, representing how real‑time data is reshaping what regulators and operators can reasonably be expected to see and do.
Regulation
Redefining From Checklists to Outcomes: The Next Mea ning of “Reasonable Measures”
As AI‑driven risk engines, intrusive affordability checks and diverging channelisation rates collide, iGaming compliance is being judged less by tools on paper and more by what happens to players and where they gamble
Featured Article
Prediction markets: When bets become commodities
Prediction markets have moved from university labs, offshore sites, and crypto experiments into the orbit of regulated US finance and gambling.
Kalshi, a CFTC‑regulated exchange for event contracts, now lists markets on elections, macro data, and major sports under the Commodity Exchange Act. Trump Media’s Truth Social plans to launch ‘Truth Predict’ on Kalshi’s infrastructure with Crypto.com’s US derivatives arm, and DraftKings and FanDuel have exited the American Gaming Association as they develop their own prediction‑style products, indicating that large sportsbook brands are actively exploring this format alongside their state‑licensed operations.
A Kalshi advert on a New York street display promotes live election contracts between Trump and Harris, illustrating how federally regulated event‑contract platforms are marketing political markets in public spaces while their legal status is still being contested. Photo by Imago / Alamy.
BUSINESS
FACTS, SHIFT AND FORESIGHT
Stay ahead with clear, evidence-backed reporting on market changes, technology advances and the strategies defning tomorrow’s iGaming.
Featured Article
A New Animal: How Prediction Markets Push Sportsbooks to Choose Between Wall Street and Vegas
A new fault line is opening up in American gambling.
Prediction markets have moved from crypto‑adjacent curiosities to a fast‑growing experiment at the edge of the regulated sports‑betting ecosystem, forcing regulators, sportsbooks and brands to decide whether these products belong on Wall Street, in Vegas, or under a new rulebook entirely.
Whether they become a lasting part of the market or fade as a short‑term product cycle may depend less on hype than on how regulators, operators and investors answer that question.
A Las Vegas casino framed against a “Wall Street” plaque underlines the central tension in prediction markets: regulators and operators must decide whether these products belong in the world of financial trading, gambling – or under a new rulebook altogether.
Featured Article
Fan Duel and DraftKings: Two Strategies for Predicition Products
A new fault line is opening up in American gambling.
Prediction markets have moved from crypto‑adjacent curiosities to a fast‑growing experiment at the edge of the regulated sports‑betting ecosystem, forcing regulators, sportsbooks and brands to decide whether these products belong on Wall Street, in Vegas, or under a new rulebook entirely.
Whether they become a lasting part of the market or fade as a short‑term product cycle may depend less on hype than on how regulators, operators and investors answer that question.
NFL on‑field action, like this quarterback play, sits at the heart of America’s sports‑betting handle and the new prediction‑market products launched by FanDuel and DraftKings. © ZUMA Press / Alamy
Business
Social Media, AI, and the Psychology of Play
Modern casino marketing: A live dealer introduces the game, while the AIDA system —attention, interest, desire, action— remains vital for engaging players across new digital channels.
Business
Old Rules, New Channels: Decoding Persuasion in iGaming Marketing
A new look at how old school trust and new tech rewrite the marketing playbook.
The risk of decision fatigue grows with every choice — each new offer, nudge, or message depletes mental resources, increasing the chance of poorer, riskier decisions.
Business
Decision Fatigue Raises the Stakes in iGaming Marketing
The transition from traditional persuasion (Cialdini’s principles) to personalized, automated, and always-on digital techniques
Live dealer at a blackjack table, demonstrating the essential human element in iGaming marketing as technology blends personalization with player protection.
Business
Human Touch, Digital Reach in iGaming Marketing
The Paradox of AI-Powered Marketing in iGaming: Can Technology Drive Engagement While Protecting Players?
Safer gambling prompts now appear at critical moments during play—session timers, deposit alerts, and reality checks that pause engagement to encourage player reflection and control.
Business
Safer by Design: How iGaming Marketing’s Strategy Became Slowing Down
When Friction Becomes Competitive Advantage—How the Industry Rewrote Its Profit Playbook
EDITORIAL REVIEW
WHERE EVIDENCE SHARPENS YOUR UNDERSTANDING
Stories that cut-through noise. Fact lead exploration of industry trends, research, reforms and what’s beneath the headlines.
Analysis
Closing 2025: Shifts, Opportunities, Risks – and Growth Zones in iGaming
2025 marked the start of a maturity phase for regulated iGaming, with AI, regulation and brand trust reshaping who grows, how, and at what cost.
Red dice tower, iGaming 2025, regulated markets, risk management, AI and brand trust, online gambling trends.
Editorial review
Series on: How the state was marketing gambling in Sweden from 1980 – 2025
Four in-depth articles take you on a journey through the history of state-driven gambling marketing in Sweden—from the heyday of the monopoly in the 1980s, through the first signs of liberalization in 2004, to the landmark marketplace regulation of 2019 and the closing of Casino Cosmopol in 2025.
Bellmanlotteriet Launch—Historic Swedish Lottery, Source Svenska Spel
Editorial review
Selling the Dream: Gambling Becomes the Heart of Swedish Home Life, 1890s–1949
When betting slips became as familiar as coffee cups, Sweden’s government pioneered state-sponsored marketing—turning games of chance into everyday rituals at the center of family life.
Swedish Gambling History launch of Lotto, Source: Svenska Spel
Editorial review
Big Dreams, Bigger Budgets: How Sweden Marketed Gambling, 1950–1980
How did Sweden’s state monopoly transform gambling into a national ritual—turning Lotto into household comfort, while marketing assured Swedes their ticket was a stake in civic progress?
Eurojackpot—Lottery Draw Broadcast, Source: Svenska Spel
Editorial review
Commercial Fever—Deregulation and Digitalization Redefine Gambling Marketing, 1981–2000
Saturday Lotto drew families to the TV, “Lotto-Åke” became a cult icon, and instant games made winning feel like a household tradition. But as the new millennium loomed, foreign betting sites, changing laws, and the promise (and peril) of EU membership.
Closing: Casino Cosmopol,Stockholm. Roland Magnusson/Alamy
Editorial review
From Monopoly to Marketplace: Sweden’s Gambling Marketing Revolution, 2001–2025
Familiar kitchens still glowed in Triss and Lotto adverts, but the hum of smartphones, the banner ads, and online jackpots signaled a new era. Monopoly gave way to pluralism: nostalgia, risk, and responsibility were all up for grabs.
Regulation
Our series on European Gambling Regulation
A comparison of the UK and Netherlands gambling regulations from 2021 to 2025.
Online betting surges even as overall gambling declines, in the UK
Measuring Gambling Risk — Data Insights from the UK and the Netherlands
VPN usage is a rising digital trend among European online gamblers.
Balancing the odds: UK - Netherlands
FACTS ON: Between 2021 and 2025, the UK’s mature regime kept channelisation high, though new stake limits and affordability checks signal tougher rules. Meanwhile, Dutch channelisation fell below 50% as strict taxes, deposit caps, and ad bans drove players to unlicensed sites, sharply contrasting regulatory outcomes. The lesson: when rules constrain the market more than protect it, regulation risks defeating its own purpose.
UK Gambling participation hits record low
FACTS ON: The UK’s gambling landscape is undergoing a transformation. According to the latest Gambling Survey for Great Britain published on the 22nd of May 2025, gambling participation has dropped to its lowest level since the survey’s inception in 2023, while online casino and digital gambling activity continue to climb. This apparent paradox is reshaping industry strategies, regulatory approaches, and policy debates — across Europe.
Measuring Gambling Harm in Europe
FACTS ON: Across Europe, regulators, policymakers, and industry leaders are grappling with how best to measure and address gambling harm. This article compares the two most influential national gambling surveys: the Gambling Survey for Great Britain (GSGB) and the Dutch NOGA Online Barometer. These surveys do more than count gamblers—they shape public policy, inform industry practice, and set benchmarks for responsible gambling
Navigating Channelisation and Unlicensed Play
FACTS ON: The slow pace of policy reform, shaped by political debate and shifting public opinion, stands in stark contrast to the agility of unlicensed operators. Throughout the article, this gap is illustrated by how enforcement struggles to keep pace with player migration, rising VPN use, and the relentless dynamism of offshore platforms—now the central challenge for European gambling policy.
INTERVIEWS
MEET THE PEOPLE DRIVING INNOVATION AND POLICY
Direct insight from those shaping iGaming’s future—giving you facts, context, and strategy for what comes next.
Featured Interview
The rising complexity of fragmented compliance
Over the past decade, regulation and what “reasonable measures” actually mean have changed almost beyond recognition.
Our editor speaks with Rickard Vikström, Founder & CEO of Internet Vikings, about three linked questions: how fragmentation has become the defining regulatory challenge, how “reasonable measures” have evolved, and why getting the system right matters more than getting every single decision right.
Rickard Vikström, founder of Internet Vikings. Photo courtesy of Internet Vikings
Paula Murphy, Mindway AI – Championing transparency in responsible gambling. June 2025 Photo courtesy of Mindway AI/ Paula Murphy
INTERVIEW
Player Protection Reimagined: How AI and Neuroscience Drive Early Detection at Mindway AI
Inside the partnership of advanced artificial intelligence and neuroscience expertise powering new standards in player protection, risk detection, and responsible gambling.
Distinguished Emeritus Professor of Behavioural Addiction at Nottingham Trent University Dr Mark Griffiths. Photo courtesy of Dr Mark Griffiths
INTERVIEW
Interview with Dr Mark Griffiths: 38 Years of Gambling and Behavioral Addicition Research
A researcher’s perspective on technology shifts, policy development, and effective player protection in modern gambling.
Editorial Review:
Emerging Markets: Where the Next Regulated Growth Wave Will Come From
The next featured series will pivot from U.S.‑centric products to the jurisdictions that are actually driving the 2026 growth story, starting with emerging regulated markets across Latin America, Africa and selected European reforms.
Rather than treating these as generic “frontiers”, the series will look at how tax design, licensing models and local partnerships are turning Brazil, Mexico, Colombia, Nigeria, South Africa and new European openings into serious engines of regulated revenue – and what that means for operators, suppliers and investors deciding where to place their next bets.
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iGaming Review brings clarity and fact to every page. We report what matters—no jargon, just evidence and perspective that broaden your view. Fact-based, relevant, and written for those shaping iGaming’s future.
© 2025 iGaming Review | Provider: iGaming Review International AB | Registered in Sweden | Legal Notice
© 2025 iGaming Review | Provider: iGaming Review International AB | Registered in Sweden | Legal Notice
© 2025 iGaming Review | Provider: iGaming Review International AB | Registered in Sweden | Legal Notice