Independent, fact-based, in-depth iGaming journalism. Interviews, analysis and industry perspectives.
Latest interviews
“The days of off-the-shelf catalogues are long gone”
Read interview: Interview with Ofir Gal-Mor: “The days of off-the-shelf catalogues are long gone”
“A one-to-one conversation with every player, every moment”
Read interview: Interview with Adam Lewis: A one-to-one conversation with every player, every moment
“Behind The Gloves brings the industry into the ring”
Read interview: Interview with Lee McFarland and Claire Osborne: Behind The Gloves brings the industry into the ring
“Saying no is way harder than saying yes”
Read interview: Interview with Savvas Fellas: Saying no is way harder than saying yes
“Why Greentube asks about game two before building game one”
Read interview: Interview with Richard Ganster: Why Greentube asks about game two before building game one
Prediction Markets Are Growing. What Do the Numbers Actually Prove?
Trading volume can show activity without proving new demand, reliable liquidity or a sustainable business. This analysis sets out the evidence operators should request…
Gambling’s Insider Problem Goes Beyond Match-Fixing
Recent cases involving election bets, lottery systems and basketball raise a shared question for gambling businesses: can their controls identify how a bettor acquired…
When Does Sports Content Become Gambling Advertising?
An Italian consultation and Australian enforcement cases ask different legal questions. Together, they show why a sports format tells you little about a publication’s…
Interview with Claudia Heiling: Technology Must Create Practical Value
Golden Whale's Claudia Heiling explains how machine learning can support player-engagement decisions, and urges operators to judge AI suppliers by measurable results, meaningful benchmarks…
Latest analysis
More to explore
Finland’s Market Is Opening. When Can Operators Start Marketing?
Finland’s licensing process is under way, but new entrants cannot market gambling yet. The transition separates approval, technical readiness and permission to advertise, with restrictions continuing after the…
After the Shirt Ban: Who Wins the Next Sponsorship Deal?
Premier League shirt deals and Betfred’s rugby league exit reveal different sponsorship pressures. The test is who replaces the buyer, on what terms, and which parts of the…
When the Regulator Asks Why This Player Received This Offer
Scrutiny of sportsbook personalisation is reaching the decisions behind the offer: which customer data mattered, which safeguards intervened, and who can explain the result.
Explore our article series
Reporting and analysis grouped by topic. Each series page brings the full collection together.
Prediction Markets
How event contracts work, who regulates them and what they mean for the gambling industry.
View the series: Prediction MarketsEuropean Gambling Regulation
Licensing, market rules and player protection across Europe’s gambling markets.
View the series: European Gambling RegulationLatin America
Licensing and market development in Brazil, Peru and other Latin American markets.
View the series: Latin AmericaMonthly gambling indicators
Revenue, player activity and sportsbook performance in selected regulated markets.
Sources checked . Reporting periods, units and market coverage differ.
Most read
Since 26 Oct · Updated daily
- Interview with Ofir Gal-Mor: “The days of off-the-shelf catalogues are long gone”
- Finland’s Market Is Opening. When Can Operators Start Marketing?
- Interview with Adam Lewis: A one-to-one conversation with every player, every moment
- Interview with Helen Walton: “The Finish Line Is the Beginning Line”
- After the Shirt Ban: Who Wins the Next Sponsorship Deal?
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Ranked by recorded views of our original interviews and analyses across the complete days available since counting began. A view is recorded after an article has been visible for two seconds. Repeat visits count; recognised automated traffic and signed-in visits are excluded. Ties are ordered by publication date.
Counting is new, so only the complete days available so far are included. Current period: 2026-10-26–2026-10-30 (Europe/Stockholm). Updated daily.
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