Strategy, technology and investment
Strategy, technology and investment shaping the iGaming industry. Explore how operators and suppliers respond to changing markets, emerging products and new commercial pressures, with reporting grounded in evidence and industry experience.
Articles
Latin America Series: The Gap Between Regulation on Paper and Players in the Channel
A licensed gambling market does not automatically capture player activity. Brazil, Colombia and Mexico show how taxation, compliance costs and enforcement affect…
Latin America Series: How Licensing Works In Practice
Licensing in Brazil, Colombia and Mexico demands distinct approaches to local presence, payments, technical standards and compliance. Comparing their frameworks reveals how…
Latin America’s iGaming Market Enters Its Regulatory Test
Latin America's regulated iGaming opportunity depends on more than market growth. Brazil, Colombia and Mexico illustrate how licensing costs, enforcement and local…
Super Bowl LX and Prediction Markets
Super Bowl LX highlighted prediction markets' reach beyond traditional sports bets into entertainment and live events. The expanding contract menu raises questions…
A New Animal: How Prediction Markets Push Sportsbooks to Choose Between Wall Street and Vegas
Prediction markets force sportsbooks to reconsider product identity, regulatory exposure and brand trust. New York's dispute with Kalshi and concerns about insider…
Prediction Market: FanDuel and DraftKings two strategies for prediction products
FanDuel and DraftKings take different approaches to prediction products: a narrower compliance-led rollout and a broader growth strategy. Their event-contract offerings test…
Safer by design? Protecting Players in the Age of Digital Compulsion
Safer gambling design challenges the pursuit of frictionless play. The article examines how pauses, checks and other protections can reduce harm while…
Old Rules, New Channels: Decoding Persuasion
Trust, social proof and familiar persuasion techniques still underpin iGaming marketing. Influencers, live dealers and omnichannel platforms extend their reach, creating new…
Decision Fatigue Raises the Stakes
Decision fatigue complicates iGaming marketing as personalized offers and influencer campaigns compete for attention. The article examines how classic persuasion techniques, centralized…