Strategy, technology and investment
Strategy, technology and investment shaping the iGaming industry. Explore how operators and suppliers respond to changing markets, emerging products and new commercial pressures, with reporting grounded in evidence and industry experience.
Articles
Old Rules, New Channels: Decoding Persuasion
Trust, social proof and familiar persuasion techniques still underpin iGaming marketing. Influencers, live dealers and omnichannel platforms extend their reach, creating new…
Decision Fatigue and the Stakes of iGaming Marketing
Repeated offers, influencer messages and connected data shape the choices players face. This article distinguishes information overload from disputed self-control theories and…
Human Touch, Digital Reach
Marketing and player protection can use the same account data for different purposes. We examine the evidence for personalisation, the limits of…