Sportradar Group AG and Euroleague Basketball announced a multi-year extension of their data and audiovisual (AV) betting rights agreement on August 26, 2026. This renewal extends Sportradar’s exclusive global distribution through 2031, commencing with the 2026-27 season.
What Happened
Sportradar Group AG and Euroleague Basketball have formally extended their data and audiovisual betting rights agreement for multiple years. The renewed agreement, announced on August 26, 2026, ensures Sportradar will continue to be the exclusive global distributor of official Euroleague Basketball data and AV betting rights (The Manila Times).
This partnership extension is slated to begin with the 2026-27 season and will continue through 2031. The original rights were initially acquired by Sportradar as part of its acquisition of IMG ARENA in 2025, according to The Manila Times.
Key Details
- The extended agreement covers more than 650 games annually across both EuroLeague and BKT EuroCup competitions (The Manila Times).
- Sportradar will continue to supply Euroleague Basketball with integrity services, including bet monitoring via its Universal Fraud Detection System AI and educational workshops for athletes and administrators (The Manila Times).
- Chus Bueno, Euroleague Basketball CEO, stated that the long-term agreement reflects the strength of the EuroLeague and EuroCup as premium platforms for leading global organizations, emphasizing a shared strategic commitment to innovation and technology (The Manila Times).
- Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, noted that the partnership solidifies Sportradar’s position as a leading official data rights holder in heavily bet-on global sports (The Manila Times).
Why It Matters
This multi-year extension enhances Sportradar’s global basketball portfolio, which already includes partnerships with the NBA, WNBA, NBL Australia, and other prominent basketball leagues (The Manila Times). The agreement supports deeper integration of official data into betting and fan engagement products, such as expanded micro betting and player markets, designed to connect fans with the league, teams, and players (The Manila Times).
The deal leverages Sportradar’s global distribution network, advanced data capabilities, and proprietary technology to maximize the value of Euroleague Basketball rights. It also continues the provision of integrity services, aiming to strengthen awareness and prevent match-fixing within the sport, as reported by The Manila Times.
What’s Next
The renewed agreement is set to commence with the upcoming 2026-27 season and will run through 2031 (The Manila Times). Sportradar plans to roll out new, innovative basketball solutions throughout the partnership to enhance the fan experience (The Manila Times).
Originally reported by The Manila TimesPublished
Sources & References
Primary source
- The Manila Timesmanilatimes.net