William Hill Adds Three Sportsbooks in Nevada Expansion

William Hill is expanding its Nevada footprint by adding three sportsbook locations through a new partnership with Terrible’s casinos. This expansion could increase the operator’s statewide network to over 110 outlets, targeting smaller markets.

What Happened

William Hill is set to add three new sportsbook locations in Nevada through a partnership with Terrible’s casinos, as reported by GamblingNews. The Nevada Gaming Control Board provided unanimous approval for nonrestricted gaming licenses for these sites on November 4. These locations include Terrible’s Casino in Indian Springs, Terrible’s in Carlin, and Terrible’s Searchlight Casino in Searchlight, according to The Las Vegas Review-Journal.

The applications are now awaiting review by the Nevada Gaming Commission (NGC) at its November 19 meeting. Final approval would enable William Hill, a subsidiary of Caesars Entertainment, to further strengthen its presence in the state, particularly by focusing on smaller communities beyond major Las Vegas resorts. Eric Hession, president of Caesars Digital, stated that the partnership allows William Hill to serve sports fans across Nevada and demonstrates the company’s commitment to investing in local markets and supporting casino partners.

Key Details

• On November 4, the Nevada Gaming Control Board unanimously approved nonrestricted gaming licenses for three new sportsbook sites in Indian Springs, Carlin, and Searchlight (GamblingNews).
• The Nevada Gaming Commission is scheduled to review these applications at its November 19 meeting for final approval (GamblingNews).
• This expansion could increase William Hill’s statewide network to more than 110 outlets, with a focus on smaller Nevada markets (GamblingNews).
• Caesars Digital president Eric Hession noted that the partnership supports William Hill’s strategy of investing in local markets and partnering with casinos (GamblingNews).

Why It Matters

This expansion aligns with William Hill’s strategy to extend its reach beyond major urban centers like Las Vegas, focusing instead on smaller Nevada communities. The company aims to capitalize on the potential for more sportsbook operations in these local casinos, as stated by Eric Hession, president of Caesars Digital. William Hill has been actively upgrading and adding new locations since 2025, including venues like Virgin Hotels Las Vegas and Hotel Nevada in Ely, demonstrating a sustained effort to broaden its physical footprint across the state.

The operator employs a hybrid model, utilizing both staffed sportsbooks and smaller betting sites equipped with automated kiosks. This approach allows William Hill to enter various markets without requiring the extensive infrastructure of a large sportsbook. Caesars Digital’s Hession has indicated that the company can establish a functional sportsbook within three weeks when suitable opportunities arise. Additionally, given Nevada’s requirement for in-person registration at a licensed sportsbook before mobile wagering, Caesars and William Hill are using promotions, such as the Nevada $1 Million Parlay Cash Giveaway, to encourage customer visits and drive wagering activity at partner properties.