Ladbrokes owner Entain reduced its online net gaming revenue growth forecast to 4% to 6% following Brazil’s ban on online sports betting and gaming. Brazilian President Luiz Inacio Lula da Silva issued an executive order prohibiting online betting operations in the country.
What Happened
Entain, the owner of Ladbrokes, revised its online net gaming revenue growth forecast to a range of 4% to 6% on a constant currency basis, as reported by The Star. This adjustment occurred on Monday, September 28, 2026, after Brazil implemented a ban on online sports betting and gaming.
The regulatory change stems from an executive order issued by Brazilian President Luiz Inacio Lula da Silva, which prohibits online betting operations within Brazil. This ban comes less than two years after the Brazilian government initiated a legal framework intended to permit the industry’s operation, according to The Star.
Key Details
- Entain’s updated online net gaming revenue growth forecast is 4% to 6% on a constant currency basis, as stated by The Star.
- The company anticipates its 2026 group underlying core profit to be at the lower end of its previous forecast, which ranged from £910 million to £960 million ($1.20 billion to $1.27 billion), The Star reported.
- Entain also expects its online underlying core profit margin forecast to reach the bottom end of its 21% to 22% outlook, according to The Star.
Why It Matters
The executive order from President Lula da Silva effectively reverses recent regulatory developments that aimed to legalize and regulate online betting in Brazil. This sudden prohibition directly impacts major operators like Entain, leading to immediate revisions of their financial projections. The swift policy change in Brazil underscores the inherent regulatory risks in emerging markets for global online betting and gaming companies.
What’s Next
No explicit forward-looking information beyond Entain’s updated financial forecasts was provided in the source material.
Originally reported by The StarPublished
Sources & References
Primary source
- The Starthestar.com.my
Additional references
- Brazil’s Lula bans online betting as reelection race tightensnbcnews.com
- The black market will be ‘by far the biggest winner’ of Brazil’s online gambling ban, leading betting industry analyst warns | Racing Postracingpost.com
- Better Collective updates following regulatory developments in Brazil – Inderesinderes.fi
- Lula pulls plug on Brazil’s licensed betting market | iGaming Republicigamingrepublic.com