Series: Social Media and the Psychology of Play
How do persuasion, decision fatigue and digital design influence gambling behaviour? This four-part series examines the relationship between marketing, social media and player protection, and the responsibilities that come with digital reach.
Part 1 of 4
Old Rules, New Channels: Decoding Persuasion
Trust, social proof and familiar persuasion techniques still underpin iGaming marketing. Influencers, live dealers and omnichannel platforms extend their reach, creating new…
Part 2 of 4
Decision Fatigue and the Stakes of iGaming Marketing
Repeated offers, influencer messages and connected data shape the choices players face. This article distinguishes information overload from disputed self-control theories and…
Part 3 of 4
Human Touch, Digital Reach
Marketing and player protection can use the same account data for different purposes. We examine the evidence for personalisation, the limits of…
Part 4 of 4
Safer by Design: What Protective Friction Can—and Cannot—Do
Limits, pauses and risk checks need evidence of benefit. We examine what regulatory evaluations, tool-use data and player research can establish about…