Mets Partner with Novig in MLB Prediction Market First

The New York Mets have partnered with Novig, marking the first Major League Baseball franchise agreement with a prediction market. This collaboration establishes Novig as the exclusive official prediction market partner for the Mets, according to a July 30, 2026 press release.

What Happened

Novig and the New York Mets have entered into an agreement that represents the inaugural partnership between a Major League Baseball (MLB) franchise and a prediction market, as stated in a press release dated July 30, 2026. This agreement designates Novig as the exclusive official prediction market partner of the New York Mets, according to pymnts.com.

Novig is slated to launch in August as a federally regulated sports prediction market, focusing exclusively on sports, the release detailed. This partnership with the Mets marks Novig’s first such agreement with a professional team across any sport, pymnts.com reported.

Key Details

• The New York Mets are the first Major League Baseball club to partner with a prediction market company, according to Lew Sherr, president of business operations for the New York Mets.
• Novig is scheduled to launch in August as a federally regulated sports prediction market, focused solely on sports, the press release stated.
• Novig secured designation from the Commodity Futures Trading Commission (CFTC) as a Designated Contract Market (DCM) on June 16, positioning it to operate as a federally regulated prediction market, according to pymnts.com.
• The partnership includes Novig’s visibility through signage at Citi Field, branded in-game moments, broadcast-visible branding, and original digital content, as per the release.
• Novig has raised over $105 million in capital, including an $18 million Series A round and a $75 million Series B round, according to pymnts.com.

Why It Matters

This partnership signifies a new development in sports sponsorships within regulated markets, integrating prediction market services with a major professional sports franchise. The agreement positions the Mets at the forefront of exploring new fan engagement models within the evolving sports landscape, as stated by Lew Sherr, president of business operations for the New York Mets.

For Novig, this collaboration with an iconic MLB franchise allows the company to connect with fans in a prominent sports market, aligning with CEO and Co-Founder Jacob Fortinsky’s mission to establish Novig as a premier platform for sports trading, according to pymnts.com.

What’s Next

Novig is set to launch in August as a federally regulated sports prediction market, according to the press release. The company plans to expand nationwide under its new single regulatory framework, as reported by pymnts.com.

Originally reported by pymnts.com·Published 30 Jul 2026, 23:11